Job description

KEY ACTIVITIES AND RESPONSIBILITIES OF THE ROLE

Sales: Achieve and maintain month on month average revenue growth, as stipulated in the financial model by December 31st 2020 and onwards

• Effectively recruit and manage the performance of the Sales and Marketing management team.
• Coach and guide regional managers in order to maximize the sales potential in their regions.
• Optimize existing sales channels and develop innovative new ones in order to diversify the organization’s sales capability.

Sales: Optimize and Standardize existing sales channels by December 31 2020

• Optimize and standardize field sales methods in order to effectively measure their performance and ensure continuous growth and sound ROI:
• Door to Door
• Market Storms
• Group sales
• Assess & redesign the function of the Tele sales team in order to elevate their contribution to at least 20% of total revenue by December 31 2020.

Sales: Increase the average revenue generated per sales agent per month by 50% by December 31 2020 and by a further 100% by December 31 2021

Effectively restructure the management of the field sales force, ensuring excellence in sales agent recruitment, training and career development, resulting in:

• Significantly higher average productivity.
• Significantly longer tenure with the company.

Sales: Develop and execute a sales strategy that assures an average of at least 80% repayment efficiency over the first 3-months of payments post-sale

• Design and implement an effective incentive compensation structure that will:
• Be cost effective with respect to the unit economics Attract top talent in the industry.
• Ensure adequate drive in generating new sales.
• Ensure adequate drive in ensuring strong repayment behaviors.
• Work with HC, ICT and other functions in the organization to ensure that the agents are well equipped with resources and systems to pursue incentives successfully.

Business Development: Define and develop at least 2 new sales channels with clear performance management metrics, with each comprising at least 20% of total new revenue generation, reducing overall average customer acquisition costs by at least 20% by December 31 2021

• Develop a third sales channel, that is separate from field and Telesales, comprising of at least 20% of new revenue generation by June 30 2021.
• Develop At least one additional sales channel based on a national partnership, comprising of at least 20% of new revenue generation by December 31 2021.

Marketing: Align the company’s mission, vision brand and unique value proposition across the sales organization

Differentiate the organization from its peers and emphasize its core values across:

• Marketing materials
• Agent Training curriculum
• Branding of agents and county shops
• Market activation initiatives