Job description

Duties and Responsibilities:

•     Assists brand team in building annual operating plan through data gathering and analysis
•     Collaborates with internal and external strategic business partners to develop joint marketing strategies and plans; oversee implementation and monitors results
•    Coordinate and execute advertising and promotions that support and are consistent with group marketing and brand goals and objectives
•    Tracks, analyzes and communicates program/campaign performance
•     Recommends action plans to address variances against plans
•     Applies consumer insights and understanding of marketplace dynamics to assist in developing brand plans as well as drive execution
•     Gather competitor insights
•      Be the key liaison with suppliers of branded collateral
•      Ensure internal teams are aligned and communications are disseminated on time

KEY ACCOUNTABILITIES:

Key Result Areas/ Key Performance Indicators (5-6 areas) Key result areas (KRAs) broadly define the job profile for the employee and enable them to have better clarity of their role. KRAs should be well-defined, quantifiable, and easy to measure. It also helps employees to align their role with that of the organization. 

Performance Indicators (3-5 indicators)

Measures of the success of the Key results areas/Key performance Indicators

•     Successful in-store roll-out of campaigns
•     Collect campaign performance data and give feedback
•      Conduct monthly brand audits
•     Assist in project management (brand collateral fit-outs)
•      Ensure all collateral produced is brand legal
•     Ensuring all branches have POS material before launch date
•      Produce weekly reports with insights on how we can improve
•     Report on brand issues in a timely fashion for quick resolution

Job specifications:

Qualifications

•     Degree or Diploma (CIM) in marketing
•      Strong communication skills
•      Proficient in Microsoft office
•      Organized, with ability to priorities time sensitive assignments
•      Creative and flexible
•     Strong analytical, communicating and interpersonal skills

SPECIAL CONDITIONS OF EMPLOYMENT

• Flexibility to work on weekends, holidays and evenings where necessary

CORE COMPETENCIES:

Core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set.

• Demonstrate passion for brand marketing and creative thinking