Job description

Job Summary:

GIVO is seeking a talented and creative Social Media Manager to join their team and help them build, manage and maintain a strong online presence. The ideal candidate will be passionate about social media and have a proven track record of success in creating engaging content and driving online engagement.

Key Responsibilities:

• Implement and manage GIVO's day-to-day presence across social media platforms (Twitter, Instagram, Facebook, TikTok, and LinkedIn)
• Assist in the development and execution of SMS and WhatsApp marketing campaigns
• Create and curate engaging text, image and video content for social media accounts aligned with our content pillars and quarterly focus areas
• Implement our social media and offline content strategy, ensuring consistency in tone, style, and messaging across all platforms
• Monitor and respond to social media inquiries, comments, and messages in a timely manner
• Monitor and report on feedback and online reviews
• Support the planning and promotion of offline events and community initiatives
• Track and report on social media metrics and KPIs
• Collaborate with other teams to ensure alignment of social media efforts with overall marketing and business goals
• Stay up-to-date with social media trends and best practices
• Collaborate on blog content creation and email marketing campaigns
• Assist in managing our email subscriber list
• Support the analysis of performance across various digital channels, providing insights to the team

Qualifications:

• Bachelor’s degree in marketing, or a communications-related degree, or proven experience in a marketing role 
• 2-4 years of work experience experience in social media and/or community management
• Proficiency in social media management tools and analytics platforms
• Excellent written and verbal communication skills
• Strong understanding of various social media platforms and their unique characteristics
• Ability to create visually appealing content using design tools
• Ability to identify and track relevant community metrics
• Ability to interpret website traffic and online customer engagement metrics
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter) is a plus
• Knowledge of sustainability and recycling issues is a plus

Required Skills:

• Creative thinking and problem-solving abilities
• Strong organizational and time management skills
• Ability to work independently and as part of a team
• Adaptability to changing priorities and deadlines
• Passion for sustainability and environmental issues