Terms of Reference Summary:
The Najala Company is an innovative online shop for gardening, gifting and home design that supports local Kenyan artisans. It was founded by Teresa Lubano, an experienced creative director. With Elizabeth Karanja’s support, they will work to create more robust digital marketing strategies to increase online traction.
Elizabeth Karanja is an entrepreneurial leader passionate about scaling organizations for success. She will be helping Shop Nanjala create digital marketing strategies that will result in online traction, impressions and ultimately conversions. Elizabeth will also help support development of a strategic roadmap to becoming a world class e-commerce brand, and advise on improvements to operation system efficiencies in logistics and marketing communications.